Amazon account management, UK US and EU
I find where your Amazon margin is going, then close it
You are doing six to eight figures. Spend keeps rising, ACoS drifts, and nobody can tell you which part of the account is responsible. The audit answers that before anyone asks you for a retainer.
Amazon UK, US and EU 3+ years managing Amazon accounts [PERIOD UNVERIFIED] — $153K/month
Four things brand owners say to me most weeks
“ACoS keeps climbing and nobody can tell me why.”
Usually the structure, not the bids. Spend moves to terms that were never meant to carry it.
“The listing is live but it is not indexing for the keywords we need.”
Live and indexed are different things. One is a status, the other has to be checked.
“There is a warning on the account and I do not know how serious it is.”
Most are survivable if answered properly and quickly. The damage comes from waiting.
“Inventory is either stranded or overstocked, and it is eating the margin.”
Ad performance and stock position are the same problem viewed from two ends.
Six ways I work with brands
Four accounts, as reported in Seller Central
How it works
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Audit
Read-only access, then a full pass over ads, listings, catalog, inventory and account health.
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Diagnosis
You get the fix list in writing, ranked by what each item is worth against what it takes to do.
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Build
The structural work first: campaign architecture, listings and catalog, so spend has somewhere sound to land.
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Scale
Budget moves toward what is proven to convert, with weekly reporting on ACoS and TACoS together.
Whether this is a fit
Worth a conversation
- You are doing six to eight figures on Amazon in the UK, US or EU.
- You own the brand and it is registered.
- You can give read-only Seller Central access before any money changes hands.
- You want to know why a number moved, not just that it moved.
- You accept that listings, catalog and stock affect ad performance, and are willing to let all of it be touched.
Not a fit
- You want a guaranteed ACoS or a revenue number before anyone has opened the account. I will not give you one, and you should be wary of anybody who does.
- You are under six figures a year. The fee is hard to justify at that size and you are better off running it yourself for now.
- You want ads managed but listings, catalog and inventory left alone. Ads cannot rescue a listing that does not convert, and I will not take the retainer on that basis.
- You want daily bid changes as evidence of work. Activity is not progress, and I will not perform it.
- You are looking for someone to hold responsible for a bad quarter rather than change how the account is run.
- You need someone to file your VAT, act as your EU Responsible Person, or handle packaging registrations. That is not what I do.
Written from account work
Send me the account and I will tell you what is wrong with it
Read-only Seller Central access is enough. The audit comes back in writing. No call needed to receive it.